The Rice Bran-based Traditional Foods: Study of Existence, Antioxidant Activity, and Consumer Preference

Abstract Rice bran is a by-product of milling rice from processing. bran-based food known to have been consumed since ancient times, especially in Central Java, Indonesia. This study aimed investigate the existence and antioxidant activity traditional foods consumer preferences for by younger generation. was carried out with several stages, including literature study, test, preference test. The data collection technique test conducted survey using observation interviews. tested DPPH analysis. hedonic results show that markets still exist discovery three markets: Telukan market, Bekonang Gawok market Sukoharjo district, Java. three-rice relatively high. However, generation could be higher, an average score below moderate regarding color, taste, aroma, overall. Therefore, future innovation development foods.